论新媒体时代传者与受者的身份趋同——用户自创内容(UGC)研究路径探析
池见星
摘要(Abstract)：
新媒体环境下,受众向内容制作者转变,分析关于这一现象的若干研究案例及其研究方法之优劣,不难看出:"使用与满足"学说已经无法适应当前的实际研究需求;在进一步的研究不应忽略资本和政治经济权力对新生的互动媒体所产生的影响;把传受过程结合在一起的"Produsage",也许是能更好地理解传受趋同现象的一种研究路径。
关键词(KeyWords)： 用户自创内容;user generated content(UGC);主动受众;新媒体;研究方法
基金项目(Foundation):
作者(Author): 池见星
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